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Other Networks Try to Copy WB Formula
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From the "San Jose Mercury News": The return of adult television Remember the start of this fall season, when the other networks decided to play the WB's game and ordered up a batch of new series that tried to emulate WB's youth-oriented formula? Well, guess what? The other networks could imitate the WB but they couldn't beat that network in the 18-to-35 demographic wars. Most of the new series not only were not very good but barely lasted into October. In particular, Fox really self-destructed with ``Ryan Caulfield,'' ``Harsh Realm'' and the good but viewer-impaired ``Action'' already canceled and ``Time of Your Life'' on life-support. One of its new WB clone series -- ``Manchester Prep'' -- never even got on the air after both conservatives and advertisers criticized its sexual content. (The show had the potential to be the new ``Melrose Place'' of camp.) The problem was that the other networks tried to clone the WB's programming without successfully deconstructing how it worked. While shows such as ABC's ``Wasteland'' crashed and burned, the WB churned merrily along and created several new shows -- ``Angel,'' ``Roswell'' and ``Popular'' -- that were just as good as ``Buffy'' and ``Felicity.'' So what new shows did pull in the big ratings? Adult shows, aimed at the audience well beyond the 18-to-35 age group. CBS had ``Family Law,'' ``Judging Amy'' and ``Now & Again.'' ABC got good ratings from ``Once and Again,'' the best family drama to come along in quite some time. And NBC had the best: ``The West Wing,'' which includes sexual entanglements but also deals somewhat realistically with the American political process. |