I thought the wording of this was great! From The Hollywood Reporter....
'Buffy,' 'Roswell' partner, 'Enterprise' bows on UPN
May 18, 2001

NEW YORK -- It was all about passion, vampire slayers and space travel at UPN's upfront presentation Thursday at Madison Square Garden, where the network unveiled a fall lineup that features the WB Network imports "Buffy the Vampire Slayer" and "Roswell" as well as the latest "Star Trek" installment "Enterprise."

[b]"I want to talk to you about passion," UPN president and CEO Dean Valentine told the advertisers and media buyers. "Four out of our five nights of programming are fan-based, and they're magnets for fiercely devoted audience." Valentine declared the new UPN schedule "the best fall lineup that I've had the privilege to present to you." [/b]

Valentine was introduced by William Shatner as a man who "develops original shows or pays the WB for their shows." In a taped comedy bit set to the theme from "Mission: Impossible," Valentine and other UPN executives poked fun at themselves, re-enacting how they "stole" the "Buffy" series from the WB. (Nellie Andreeva)