News and Information
3 Differnt Press Releases/Articles with Demo Info.
May 09, 2001Posted by Mandy  
Thanks to Clint for this :)

From the WB - 4/23/2001 Cry Your Name.

The WB's Highlights - Monday, April 23:

ROSWELL finished #1 in its time period among female teens (4.8) and tied
FOX's Ally McBeal for the #1 spot among teens (3.2). The show also defeated
ABC in persons 12-34, women 12-34 (2.7), and men 12-34. The sci-fi drama
posted solid gains over the parallel Monday a year ago among adults 18-49
(+15%), women 18-49 (2.0, +18%), men 18-49 (+11%), teens (+7%), female
teens (+20%) and total viewers (+17%).

Copyright 2001 The WB Television Network

From the WB - 4/30/2001 It's Too Late and It's too Bad.

The WB's Highlights - Monday, April 30:

"7th Heaven" & Roswell" Deliver Fantastic Flow
7TH HEAVEN scored the highest female teen (6.0/21) delivery of the evening
and placed #3 for the hour in women 12-34 (3.8/12). 7TH HEAVEN also
out-delivered ABC in its time period women 18-34 (3.0/9). 7TH HEAVEN
recorded outstanding gains over the parallel Monday a year ago in persons
12-34 (2.7/9, +8%), women 12-34 (3.8/12, +27%), women 18-34 (3.0/9, +20%),
adults 18-49 (2.2/7, +16%), women 18-49 (2.8/8, +27%), teens 12-17 (4.4/15,
+33%), females teens (6.0/21, +30%), male teens (2.9/10, +45%), and total
viewers (6.1 million, +32%).

ROSWELL followed up by holding 7TH HEAVEN'S audience incredibly well. Not
only did the second-year drama score year-to-year gains in eight key demos
and total viewers (including +25% in women 18-34 and +65% in female teens),
it held all of it's lead-in's audience in women 18-34 (3.0), and nearly all
of it in adults 18-34 (2.1 off a 2.0), persons 12-34 (2.4 off a 2.7), women
12-34 (3.6 off a 3,8), women 18-49 (2.2 off a 2.8) teens (3.7 off a 4.4),
male teens (2.3 off a 2.9) and female teens (5.1 off a 6.0).

SPECIAL NOTE HERE The last part about Roswell was "Underlined" on the WB
web page!
Else the person doing it is a Roswell fan or the WB wanted "Special" note
of it.

Full article at http://www.thewb.com/pressrelease/index0430-050601.shtml

Finally, I am assuming its for 5/7/2001 - Baby it's You since it dated
5/8/2001.

ROSWELL REINFORCES ITS RENEWAL HOPES: Survival chances improved last night
for the WB's Roswell (2.0/5 in 18-49, 2.6/4 in homes), which earned its
highest averages among adults 18-34 and persons 12-34 since the show's
second episode back on Oct. 13, 1999.

The second-year teen drama also achieved season highs in six key categories
-- persons, males and females in both the 12-34 and 18-34 age groups.
Roswell further impressed by retaining 100 percent of its female-teen
lead-in rating (6.3) from 7th Heaven (2.9/8 in 18-49, 4.3/7 in homes) and
97 percent of its 12-34 lead-in (3.1 vs. 3.2). Roswell was the night's
highest-rated series among total teens, improving on its lead-in from 7th
Heaven for the first time.

Roswell has performed credibly for the WB throughout this season, but
relations between the network and Fox Television have been strained since
that studio's Buffy the Vampire Slayer cut its ties with the WB to jump to
the rival UPN network. Industry speculation suggests the network will
respond by cutting loose Fox Television's Roswell, certainly a more
expendable series than Buffy.

Full story at Insider.com
http://www.inside.com/jcs/Story?article_id=30418&pod_id=11

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