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WB Release On Weekly Ratings
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ADULT RATINGS SOAR ON THE WB THE WB SCORES 41% & 43% YEAR-TO-YEAR WEEKLY GAINS IN SEASON-TO-DATE THE WB HAS THE HIGHEST 18-34 NETWORK TIES ALL-TIME WEEKLY HIGH IN ADULTS 18-34 The WB Is One Tenth Of A Point Out Of 2nd Place In Its Core Women BURBANK, CA (October 31, 2000) - The WB Network continued to show dramatic year-to-year gains in young adults scoring a year to year 41% increase in Adults 18-34 and a 43% increase in adults 18-49 for the week of 10/23/00 compared to year ago results. The network's dramatic increases are for both men and women for the week and season to date. The WB tied an all-time high in adults 18-34 for the week with a 2.4 rating and its 3.5/10 in women 12-34 was good for third place amongst all networks only one tenth of a point behind Fox. The strength of The WB's focus on its core young adult audience is demonstrated by a comparison with ABC and CBS. Although ABC and CBS had 7.1 & 7.6 million more viewers per program for the week, The WB scored more 12-34 women than both networks and more 12-34 men than CBS. The WB sells 85% of its commercial inventory against 12-34 demos. The WB also beat CBS in women 18-34 for the week. NOT ONLY DID THE WB SHOW THE HIGHEST WEEKLY GAINS IN ALL ADULTS DEMOS VS. THE COMPETITION, SEASON-TO-DATE IT HAD THE HIGHEST 18-34 INCREASES AMONGST ANY NETWORK WITH IMPRESSIVE 21% YEAR-TO-YEAR GAINS. The weekly ratings gains were recorded on every night of the week, including increases on Friday and Sunday nights. HIGHLIGHTS FOR MONDAY, OCTOBER 23
The WB's Monday line-up continued its torrid start as the network's highest-rated show, 7TH HEAVEN continues to top itself and stiff competition including a premiere night on Fox. 7TH HEAVEN attracted 8.1 million viewers on Monday (its most since January), setting season highs in adults 18-34 (3.2/9), women 18-34 (4.4/13), men 18-34 (2.0/6, a +43% gain), persons 12-34 (3.9/12), men 12-34 (2.7/8), adults 18-49 (3.1/8), women 18-49 (4.0/10), men 18-49 (2.1/6), male teens (4.4/14), households (5.2/8) and total viewers. The family drama finished 16th among all shows in women 12-34 (5.0/15). 7th HEAVEN was the highest-rated show of the night in female teens (6.9/22) and teens (5.6/17) and placed second in its time period in persons 12-34 (3.9/12) and women 12-34 (5.0/15) as well as third in adults 18-34 (3.2/9), women 18-34 (4.4/13) and males 12-34 (2.7/8). Its 8.1 million viewers, topped everything on NBC from 8-to-10 p.m. ROSWELL, which topped NBC's Deadline across the 12-34 demos and in adults and women 18-34, continues to grow its audience, scoring the time period's best number in adults 18-34 (2.4/6) since December 1998. It was also ROSWELL'S best outing in that key demo since its second episode, which aired in October 1999. ROSWELL achieved season highs and registered week-to-week growth in households (3.4/5), adults 18-34 (2.4/6), men 18-34 (1.5/4), men 18-49 (1.6/4) and male teens (3.0/7). The program equaled its season high and last week's rating in persons 12-34 (2.7/7), scoring the highest in the time period since December '98. ROSWELL scored the best in the time slot since March '99 in men 18-34 and men 18-49. The show ranked #1 in its time slot among female teens (4.5/15) and teens 12-17 (3.7/11) and finished #2 for the hour among male teens (3.0/7) behind Monday Night Football. ROSWELL posted triple-digit percentage gains across every 12-34, 18-34 and 18-49 demographic versus the parallel week a year ago. The show more than doubled Safe Harbor's delivery a year ago (10/25/99) in adults 18-34 (up +167%), women 18-34 (up +146%), men 18-34 (up +200%), adults 18-49 (up +110%), women 18-49 (up +108%) and men 18-49 (up +129%). |