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WB Release On Last Night's Ratings
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From The WB: "7TH HEAVEN" & "ROSWELL" COMBINE FOR ANOTHER Both Shows Up In Every Demo; "Roswell" Scores BURBANK, CA (October 31, 2000) The growth story at The WB picked up even more steam on Monday as the night and both series 7TH HEAVEN & ROSWELL achieved year-to-year gains in every demo, particularly in the 18-34 groups. ROSWELL scored season highs in persons 12-34 (2.9/8) and tied its season high in women 12-34 (3.9/10). It showed phenomenal year-to-year growth in every demo, particularly in the 18-34 categories where it scores a 2.3/6 in adults (+109%), 3.2/8 in women (+100%) and a 1.4/4 in men (+133%). The series also popped year-to-year in persons 12-34 (2.9/8, +71%), women 12-34 (3.9/10, +70%), men 12-34 (1.8/5, +50%), adults 18-49 (2.0/5, +82%), women 18-49 (2.5/6, +67%) and men 18-49 (1.5/4, +114%). The sci-fi drama also showed growth across the teen demos, finishing second behind only 7TH HEAVEN for the night in female teens (6.0/20) and setting season marks in total teens (4.4/14) and male teens (3.0/9). For the night, the growth was most impressive in the 18-34 demos adults (2.6/7, +73%), women (3.6/9, +71%) and men 2.0/6 (1.7/5, +113%). The WB placed #2 among all networks for the night in women 12-34 (4.3/12) and #3 in persons 12-34 (3.3/9), #1 in female teens (6.3/20) and tied for tops in teens (5.0/15). |