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WB Improves Monday Ratings
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The WB's Monday continued its stellar start of the season as it showed growth off of its impressive first two weeks this season. For the night, The WB was #1 in women 12-34 (4.4/13), teens (4.6/14) and female teens (6.4/19) and tied NBC for third in persons 12-34 (3.1/9). The line-up was also extremely competitive in women 18-34 (3.7/11), where it was one share point out of second place. Historically it was the best Monday on The WB in women 18-34 (3.7/11) and tied the highest adults 18-34 score (2.6/7) since February, 1999. In adults 18-49 the 2.5/6 was The WB's best since March, 1999 and in persons 12-34 (3.1/9) and women 12-34 (4.4/13) the ratings were the network's best on a Monday since May, 1999. The household number of 4.0/6 was The WB's best since November, 1999. The WB's highest-rated show, 7TH HEAVEN continues its roll, placing first among all time-period competition in females 12-34 (5.0/15) and male teens (3.8/12) and #1 for the night in teens (5.4/16) and female teens (7.1/21). The family drama was also #2 in persons 12-34 (3.5/11) and women 18-34 (4.2/12), tied for #2 in women 18-49 (3.9/10) and #3 in adults 18-34 (2.8/9). 7TH HEAVEN also scored its highest women 18-34 ratings since May, 1999 and best women 12-34 number since January, 2000. ROSWELL delivered The WB's best time period ratings since BUFFY THE VAMPIRE SLAYER occupied the time period in January, 1998 in persons 12-34 (2.7/7), women 12-34 (3.9/11), adults 18-34 (2.3/6), women 18-34 (3.3/9), adults 18-49 (2.2/5), women 18-49 (3.0/7) and men 18-49 (1.4/3). Additionally it was ROSWELL's best household performance (3.2/5) ever on a Monday. In addition, the show scored its best ratings since its premiere on Wednesday, October 6, 1999 among adults 18-34 and women 18-34, and equaled its best output in females 12-34 since its second week on the air. ROSWELL ranked #1 in the 9-10 p.m. hour among female teens (5.6/18) and finished a strong #2 in the time period among females 12-34 (3.9/11) and teens 12-17 (3.7/11). Versus the equivalent night a year ago, when Safe Harbor aired in the time slot, ROSWELL has more than doubled the time period delivery among adults 18-34 (up +130%), women 18-34 (up +106%) and men 18-49 (up +100%), and more than tripled the draw among men 18-34 (up +225%). |