Roswell: We Believe - Campaign Update

Plans for the campaign are well underway, and we will be ready to start the
first phases by this weekend. This will involve campaigning to press and
media sites, sponsors, and recruiting new viewers. We have a lot planned up
until the Season 2 Premiere, and during the season. Come on over to the
Roswell 2 message board for more info!

Important Update: We have been advised that some groups are already
starting to send handprints and other items to the WB. Please do not send
anything to the network yet! We have "insider information" from someone
associated with the show that everyone there is supportive of us campaigning
for publicity and viewership right now, but that sending anything to the WB
at this point could prove to be harmful to our cause.

It's really great to see all the enthusiasm and effort that has gone into
this campaign so far, and it is already evident that we are going to make a
huge impact on keeping Roswell on the air for a long time to come. We need
to focus and unite our efforts to impacting the media, sponsors and new
viewers - and gear up for the mailings to come once the season starts.

Announcement for Snail-Mail campaign

O.K. Ready, everyone?!

The first phase of the silver handprint campaign involves mailing handprints
to specified press/media. We are starting NOW with Entertainment Weekly and
TV Guide. There will be 2 new targets probably every 2 weeks, so please stay
tuned and stock up on your handprints!

Handprints: should be simple; a silver handprint (with paint or silver ink)
on a piece of black paper - construction or tagboard. Somewhere on the page
it should say in silver ink Roswell and We Believe.
*Attach a short handwritten note stating our cause to see a cover
story/feature story on Roswell!*

Send to:

Mr. Ken Tucker
Editorial Office
Entertainment Weekly
1675 Broadway
New York, NY 10019

TV Guide
Mr. Matt Roush
1211 Avenue of the Americas
New York, NY 10036

*And please publicize this information on as many other Roswell
sites/boards/clubs as you can! Thank you!*

LET THE MAILING BEGIN!

Announcment for E-mail campaign!

Coinciding with the silver handprint campaign to the press/media is the email
campaign to press/media. We are starting NOW with Entertainment Weekly, TV
Guide and People. There will be 2-3 new targets every week so please stay
tuned!

In your letters request that the magazine do a cover story/feature story on
Roswell.

Send to:

Entertainment Weekly
letters@ew.com

TV Guide
tvg.customer.service@tvguide.com

People
editor@people.com

LET THE EMAILING BEGIN!

*And please publicize this information on as many other Roswell
sites/boards/clubs as you can. Thank you!*