News and Information
WB Woes self-inflicted
May 18, 2000Posted by NetRanger  
Thanks to Michelle for sending this in!

From: New York Daily News


WB woes self-inflicted: exec
By Donna Petrozzello

Before announcing the WB's fall schedule yesterday, chief executive Jamie
Kellner apologized for "misjudgments" that had caused WB ratings to slide.

Kellner said "the storm that was ABC's Regis Philbin and 'Who Wants to be a
Millionaire,' the loss of [Chicago's] WGN" affiliate and too many program
schedule shifts last year contributed to a 15% decline in ratings this season.

Kellner and WB media sales exec Jed Petrick attributed some of that downturn to
the loss of nearly 10 million homes last October when independent broadcaster
WGN ended its affiliation with the WB.

The switchoff leaves the WB available in about 84% of U.S. homes.

WB entertainment president Susanne Daniels blamed some of the sagging ratings on
an "overly aggressive" shifting around of important shows such as "Buffy the
Vampire Slayer," "Felicity," "Dawson's Creek," and "ROSWELL."

"This fall, there will be minimal preemptions," said Daniels.

(The rest was not about Roswell)

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